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I just read this after your tweet on nasty comments on a recent post.
I would like to point out a few things
1. what it costs the airline is not relevant to what they can charge for it. If it is of value to customers then any marketer should be able to share that value created.
2. It is true that the marginal cost is zero (or close to it) for one additional passenger but they would set a bad reference price with that approach. On a related note I was under the impression that the marginal cost is zero for bags too but a cost accounting study quoted in WSJ article said it is $15 per bag.
3. All these aside, any business should know its customers and should classify them into tiers based on the revenues (life time) they bring. So they should be doing preferential treatment to their top tiers.
4. Your anguish is understandable because of the revenue you bring them and also the reference price in your mind for the standby set by previous experiences.
What they could have done differently is to have better managed your expectations and worked on improving the reference price in the minds of their customers. You said about no emails, a surprising policy change. They could have gone a step further, in addition to sending an email they could have sent a "One Free Standby" coupon (that shows clearly the fee that is being waived) to all their customers. I did a recent experiment on customer acceptance of unbundled pricing for baggage, drinks, pillows. I found that customers were more likely to accept these extra fees when airline works to set their reference price.
The net is, I do not see a problem in charging for standby but in the way it is implemented.
I also see the points of widespread standby misuse.
You just have to learn the system and you are set. The fares are very affordable, plenty of overhead room for bags.
No fee (as of yet) to check a bag.
The only thing I have to complain about is that for my recent flight with them, I received an email about a week after booking that my itinerary had changed....to a return flight 4 HOURS later than the original. I understand things change, but how about giving us an option to cancel the trip? We specifically bought THOSE tickets because of the schedule.
and was told that they no longer do this unless .. yeah.. summit... I figure I could drink 150 bucks in booze... ! :) but yes... I agree that I will not fly frontier unless I have to... there will be no loyalty... but my friend who flies frequently has had the same problem abroad...
I completed my business in Denver and got to the airport at noon the next day with the hope that I’d be able to catch an earlier flight back than the 7PM flight I had booked.
At the counter the agent told me that they had lots of seats available on the next flight out. She also told me that they had a “strict policy of not offering standby seats anymore”. She stated that if I had originally purchased a ticket priced only $20 more, I would not have to pay the $50 additional penalty fee necessary to board an earlier flight.
For those that don’t know, Frontier has 3 tiers of ticket prices (not 3 levels of service though; there is no business class or first class, just three levels of ticket pricing).
I tried to reason with the agent by saying that the flight in on a Tuesday was a $108 fare and the Wednesday flight out was a $333 fare, so there had to be a bit of “wiggle room” built into that $333 fare without her having to charge me any sort of additional surcharge.
She told me that corporate was watching the agents closely for adjustments to tickets without the additional charges, and that they were required to enter a lengthy justification into the computer system whenever the situation warranted a ticket adjustment with no fee being charged.
I asked her if it would not be worth a few minutes of her time to enter in the information in order to save or gain a new customer. She indicated she would not. I asked for a supervisor and she told me that the supervisor was busy and that it might be some time before she could come to the desk. I told her I had 7 hours to wait.
Five minutes later the supervisor came to the ticket counter and I explained the situation again to her. The supervisor told me that she would not be able to assist me. She told me that Wednesday was a heavy travel day for people getting a jump on the weekend. I almost burst out laughing at that one, but I kept my composure as I questioned her about that, and she reaffirmed her statement.
I told her that I was a United Airlines 1K Elite member, and a Southwest Airlines A-List member and that this was the first time I was flying Frontier, and the reason that I had chosen Frontier was that if I accepted the position in Denver I would shift my Southwest business over to Frontier, as Frontier and United are the two dominant carriers at DIA. She reaffirmed that there was nothing that she could (or would) do for me, and that I would not be able to be placed on an earlier departure and would just have to wait in the terminal for 7 hours until my flight took off.
Shortly thereafter, I was at the gate and I asked the gate agent if it would be possible to get on the next departure. He stated that without paying the fee, there would be no way to depart earlier. He indicated that he was “very low on the food chain” and did not have that option available to him. I thanked him for his explanation and concern and called the 800 customer service number.
The person I spoke with at customer service told me the fee was actually $75, not $50, and that the ticket agent and supervisor had misspoken. She reiterated that she would not be able to get me on one of the earlier flights based on my $333 ticket price.
At that point I told the customer service person that I was considering a position as National Sales Manager with a hi-tech company in Denver and that I would be traveling to 6 trade shows, 3 conferences and a few awards shows per year, in addition to regular weekly national travel. Each of these events would require from 3-20 of my staff to travel to these events as well, and I told her that if any staff were to travel with me I would instruct my travel department to never, ever book myself or staff traveling with me on Frontier. She expressed regret, but refused to book my on an earlier flight.
After sitting for a few hours watching the minutes go by, at the adjoining gate I heard a gate agent page for “standby passenger Betty XXX…” I thought that Frontier didn’t have a standby policy, or that’s what I was told just a while ago. Hmmm….
All conversations were conducted in the most professional manner, with no snide comments, raised voice or any other reason for the people I dealt with to be upset with my conduct.
Frontier’s attitude suggests that they think they are the only carrier that people have to choose from; I can assure them that this is not the case. It is hard to imagine that a carrier would have a policy in place that allows (or encourages) the point people working directly with the public to willingly let a potential high revenue customer walk away feeling like they have not been treated fairly. One can only hope that the manager that OK’d this policy will be fired at some point for thinking that the money they make with this policy offsets the loss of customer goodwill. It certainly is short-term thinking and not in the long-term interests of the company.
I’ll stick with United and Southwest, and never again fly Frontier.
I must be missing the point. You showed up 6 hours before your scheduled departure and are upset that you weren't able to fly out earlier? Even if standby was an option, there is no guarantee you'd get a seat.
We've all got a nightmare travel story, but this is hardly that serious. You didn't lose any luggage and your scheduled flight was on time. Sounds like a win to me.
I'm sorry to be unsympathetic, but this hardly seems a reason start an internet smear campaign.
Dan
Fair enough, I didn't get on the flight, but others did, and the next one. I was told the flight was totally full, no way I could even buy a ticket. In this case I was lied to, treated with disrespect and as a passionate customer, was made to feel not welcome.
And in the process, found out that there is no customer service outreach from Frontier Air online.
http://www.altiusdirectory.com/Travel/airline-p...
I was traveling from Santa Anna, CA to Nashville and change over in Denver. On the way to Denver I had a screaming child behind me. I wanted to sleep so since I was going to stay awake I asked the stewardess for free tv which she gave me but didnt want too.
The same plane I just got off from was the same one I got on to go to Nashville. I sat in row 13c where there was a single compartment overhead bin. I put my backpack in there that had my laptop that I use to take online classes.
A late passenger gets on and opens my bin and asks who's bag is this? I said mine, he said i'm gonna move it. I told him no your not. He went and got a stewardess who wanted to move my bag, I told her no. She moved it and the other passenger looked at me and said "you want some". I said you lil fu*ker, you better sit down. The stewardess heard me and got me booted. She say me as a threat. I know i shouldnt have cursed but I was upset.
I'm really upset that a 20 year retired Army Disabled Veteran was treated like a terrorist. I called their customer relations line and all they say is I will forward this. No care for their customers, no reimbursements, no apologies. I WILL NEVER fly frontier again.