Andrew Hyde: Social Media and PR In the Digital Age
Ef Rodriguez
· 7 months ago
Sadly, I agree about Twitter's slow metamorphosis into MySpace with regard to spam. It's distressing but inevitable...?
andrewhyde
· 7 months ago
I think some smart UI can make it kick ass.
Shelli
· 7 months ago
Great stuff, Andrew. Thanks for sharing. Learned about this from your Tweet. I'm a keynote presenter at a travel conference coming up June 3 and am happy to see your points "Listen to your audience" and "your customers own your brand." This is so true. Our Webby award-winning YellowstonePArkcom was pretty much built by our customers. We surveyed them and built our IA and UE and content based on what they told us. We're pretty smart, but at the end of the day, the comfort and confidence we had redesigning our site, knowing we were doing right by our customers, was significant. And it turned out right. thanks again Greetings from Yellowstone Shelli Johnson HaveMediaWillTravel.com (blog) yellowstoneshel (Tw)
jasoncormier
· 7 months ago
Thanks for the summary Andrew. Judging from your picture, quite a turn-out compared to the last time James and I participated in round tables with the Boulder Chamber. Love the new FiltrBox action. "Social media" sure is the magic word these days.
andrewhyde
· 7 months ago
Great turnout and a fantastic event!
Kate Linehan
· 7 months ago
Great to meet you today, thanks for all the good info! I would have never known how hungover you were if I had not read this-excellent job keeping it together.
andrewhyde
· 7 months ago
More of a sick hungover, but was feeling the morning.
charlieok
· 7 months ago
Re: twitter, it seems like the spam that's hard to avoid is the follow notices, since you can avoid the rest by not following the spammers. Do you know if there's a good service out there that can keep follow notices out of sight/mind if they're initiated by a spammy account?
andrewhyde
· 7 months ago
I hide all, and then go through every few days and click on the names and pics that don't look spammy. Wish there was a better day. http://tweetsum.com/ is pretty cool.
Kevin Makice
· 7 months ago
Sounds like an interesting community conversation, but you are wrong about Twitter. It's possible the size of your network gives you a different view on spam and exposure to problems that most users will never have. The most common personal networks are small and contain highly relevant connections. IMO, that uniqueness and control over one's own experience is what makes it more durable.
And for all the knocking of MySpace, they still get 55 million visitors each month. There is no longer growth in that community, but it's far from dead or valueless (to the people still using it). Any comparisons between Twitter and MySpace fail because of the rapid response the Twitter ecosystem has to the needs of its community. Twitter may not be innovating much, but they are facilitating a lot of development.
andrewhyde
· 7 months ago
I think micorsharing is alive and well.
My friend joined twitter yesterday, had 3 followers in her first 10 minutes, all three were very pornographic images and names of porn stars. Unchecked and hurtful spam. The unchecked is the big part for me, spam has been a huge problem for over a year with very little action (I've been followed and unfollowed triggering 9 emails from one user, for instance).
I just hit 17,000 follower emails. I have 7k followers, that means 10,000 pieces of email were sent after a follow, and then an unfollow.
I hope I am wrong, but don't see any action on the staff's front.
I speak at a few college classes every year, and I ask who is on MySpace. Over 500 students this year, 2 were on MySpace. I don't see where there numbers are really coming from, I can't find the pockets. An app not being used by those with influence is a problem I see, the future looks dim.
All Comments
I'm a keynote presenter at a travel conference coming up June 3 and am happy to see your points "Listen to your audience" and "your customers own your brand."
This is so true.
Our Webby award-winning YellowstonePArkcom was pretty much built by our customers. We surveyed them and built our IA and UE and content based on what they told us. We're pretty smart, but at the end of the day, the comfort and confidence we had redesigning our site, knowing we were doing right by our customers, was significant. And it turned out right.
thanks again
Greetings from Yellowstone
Shelli Johnson
HaveMediaWillTravel.com (blog)
yellowstoneshel (Tw)
And for all the knocking of MySpace, they still get 55 million visitors each month. There is no longer growth in that community, but it's far from dead or valueless (to the people still using it). Any comparisons between Twitter and MySpace fail because of the rapid response the Twitter ecosystem has to the needs of its community. Twitter may not be innovating much, but they are facilitating a lot of development.
My friend joined twitter yesterday, had 3 followers in her first 10 minutes, all three were very pornographic images and names of porn stars. Unchecked and hurtful spam. The unchecked is the big part for me, spam has been a huge problem for over a year with very little action (I've been followed and unfollowed triggering 9 emails from one user, for instance).
I just hit 17,000 follower emails. I have 7k followers, that means 10,000 pieces of email were sent after a follow, and then an unfollow.
I hope I am wrong, but don't see any action on the staff's front.
I speak at a few college classes every year, and I ask who is on MySpace. Over 500 students this year, 2 were on MySpace. I don't see where there numbers are really coming from, I can't find the pockets. An app not being used by those with influence is a problem I see, the future looks dim.
http://www.emarketer.com/Article.aspx?R=1007104
Short article from emarketer with some numbers around social media for small business. Might interest you and your audience.
http://www.emarketer.com/Article.aspx?R=1007121